Tag: Analytics
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See organic keywords in GA4 by linking it with Google Search Console
To see the search terms users have tried in order to find your site through Google search, you will need to link your GA4 account with your Google Search Console. In the previous version of Universal Analytics you would be able to see this content under Acquisition -> Campaigns -> Organic Keywords. This was a…
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Google Analytics, data retention, and long term storage for your data
On July 1, 2023 Google moved from their previous Universal Analytics system over to Google Analytics 4 which is now collecting and processing all GA data. If you didn’t previously setup a GA4 account, one was setup for you by Google and all data coming into your Universal Analytics tag is now sent to your…
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Migrating Google Universal Analytics to Google Analytics 4
Many of our clients rely on Google Analytics for site traffic reporting, including page views, event tracking, conversions, funnels and reporting. With the rollout of GA4 some clients have deferred on implementing or utilizing GA4 functionality. With a deadline of July 1st of 2023 for Universal Analytics and July 1st, 2024 for 360 Analytics, Google…