Tag: Marketing
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Understanding Marketing Operations: The Backbone of Effective Marketing
In today’s fast-paced digital landscape, marketing operations (MOps) is becoming increasingly essential for businesses aiming to streamline their marketing efforts and maximize ROI. But what exactly is MOps, and why should businesses prioritize it? What is Marketing Operations? At its core, marketing operations refers to the processes, technologies, and people that help marketing teams execute…
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3 ways to faster content development and time to market
The speed at which you can update and deploy changes to your website to meet business needs has a direct impact on your company’s ability to stay agile. Here are three ways to streamline your work to grease the wheels. Processes How does a thought or an insight in a meeting turn into content on…
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See organic keywords in GA4 by linking it with Google Search Console
To see the search terms users have tried in order to find your site through Google search, you will need to link your GA4 account with your Google Search Console. In the previous version of Universal Analytics you would be able to see this content under Acquisition -> Campaigns -> Organic Keywords. This was a…
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Google Analytics, data retention, and long term storage for your data
On July 1, 2023 Google moved from their previous Universal Analytics system over to Google Analytics 4 which is now collecting and processing all GA data. If you didn’t previously setup a GA4 account, one was setup for you by Google and all data coming into your Universal Analytics tag is now sent to your…
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5 reasons why site audits are important
Doing a site audit is a great opportunity for your organizations to clean up, clean out and document your site and domain infrastructure. Here are 5 great reasons why you should do this on a regular basis. (at least twice a year) Remove unused code, features and tracking scripts With such a focus on site…
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UTM Codes and You
You don’t need to be a grizzled MOps veteran with a deep martech stack to benefit from knowing a thing or two about utm codes. While they can be confusing for the uninitiated and challenging if used without care, there’s a reason these little bits of data are so critical to modern marketing. What is…
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Privacy and data governance with Onetrust and Google Tag Manager
With the increasing scrutiny placed on privacy, having a complete and flexible system to document and comply with GDPR (General Data Protection Regulation (Regulation (EU) 2016/679)) and the newer CCPA (California Consumer Privacy Act) and CPRA (California Privacy Rights Act) is crucial for organizations large and small. OneTrust We partner with OneTrust to help our…
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Slack intergrations with your marketing site
There are many out of the box Slack integrations that are great to have, but the ones that really count are the ones that are particular to your business processes and initiatives. Since Slack came on the scene, we’ve done many integrations for partners. These range from simple form and asset interactions to site health…
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Own Your Page Speed
History Page speed has always mattered. Ever since the first web page was built, the size of the data that was sent to the browser has always had an impact on how the user interacted with and enjoyed/disliked the site. Over time many things have had a direct impact on the bare HTML and images…