Strong demand from new audience

Stitch Fix launched Stitch Fix Men in response to strong client demand for a men’s offering. Based on the continued successful partnership with the Women’s team, Flickerbox was asked to partner with the Men’s team to help extrapolate the corporate brand into the new Men’s presence and develop the new Men’s blog in WordPress.

Creative direction and collaboration

Flickerbox’s design department collaborated directly with the creative team at Stitch Fix to create the men’s brand extension. We worked together to develop complementary color palettes, fonts, layouts, menu’s and promos.

Flickerbox was able to leverage the content types and Ask a Stylist platform from the Women’s blog and port them over for the Men’s blog – helping with project efficiency.